Fashion has long been a space that celebrates creativity, personal expression, and individuality, but for years it also suffered from exclusivity. Many brands catered primarily to a narrow range of sizes, leaving a significant portion of consumers unable to find stylish and well-fitting options. Thankfully, the industry has seen a shift toward greater inclusivity. Brands are considering a wider range of body types and recognizing that fashion should be accessible to everyone, regardless of size.
Size-inclusive fashion is about more than just offering plus-size options—it’s about celebrating diverse bodies, ensuring quality fits for all sizes, and making every shopper feel seen and valued. If you’re looking for fashion brands that prioritize inclusivity without compromising on style, here are five size-inclusive fashion brands that are leading the way.
1. Universal Standard
When it comes to true size inclusivity, Universal Standard is leading the way. Unlike many brands that expand their size ranges after the fact, Universal Standard has built its entire brand around offering fashion for every body. The size range runs from 00 to 40, making it one of the most comprehensive in the industry.
Known for its high-quality basics, Universal Standard offers elevated basics that are both stylish and functional. From perfectly tailored jeans to chic workwear to casual everyday pieces, the clothing is designed to fit and be comfortable for all sizes.
A special feature is the Fit Liberty program: customers can exchange items for a new size within a year of purchase if their figure changes – completely free of charge. This is a key benefit for people with size fluctuations and underscores the idea that fashion should adapt to you, not the other way around.
2. Good American
Founded by Khloé Kardashian and Emma Grede, Good American is a brand that has redefined denim and modern fashion for all body types. With sizes ranging from 00 to 32, they focus on body positivity and confidence, ensuring everyone can find the perfect fit.
Denim is Good American’s main category, but Good American has expanded its offering to include activewear, bodysuits, dresses and swimwear. All of this follows the brand’s commitment to creating flattering, figure-hugging designs that make every figure look and feel amazing.
Good American is also known for its inclusive marketing, featuring models of all sizes, shapes and ethnicities. The brand places an emphasis on fit testing for a variety of body types, ensuring that clothes look just as good on a size 2 as they do on a size 22.
If you’re looking for high-quality, trendy and well-fitting denim, Good American is a must-try. The Always Fits collection is particularly innovative – it includes jeans made from flexible material that adapts to the changes in your body and covers up to four different sizes in one pair of jeans.
3. Girlfriend Collective
Sustainability and inclusivity often don’t go hand in hand in fashion, but Girlfriend Collective has changed that. Offering eco-friendly activewear in sizes XXS to 6XL, the brand is proving that ethical fashion should work for every body, not just a select few.
Their leggings, sports bras and tracksuits are made from recycled materials, including used water bottles and fishing nets. But sustainability isn’t the only thing that sets them apart – their pieces are also designed for real bodies, so each size fits just as well as the next.
Girlfriend Collective is particularly popular for its high-waisted compression leggings, which offer support without being constricting. The use of diverse models in their marketing campaigns underlines their commitment to body positivity and proves that fitness and activewear is for all shapes and sizes.
For those looking for comfortable, stylish and ethically made activewear, Girlfriend Collective is a brand that combines functionality and inclusivity.
4. Eloquii
For those who love bold fashion, statement pieces and runway-inspired designs, Eloquii is the go-to for plus-size fashion lovers. Specializing in sizes 14 to 32, Eloquii has made a name for itself as a brand that doesn’t take plus-size fashion as a secondary consideration.
Their collections include everything from powerful tailored suits and flirty dresses to trendy outerwear and elevated basics. Unlike many mainstream brands that offer limited, unimaginative plus-size departments, Eloquii is dedicated to designing fashionable, well-crafted clothing that celebrates curves rather than hiding them.
Eloquii also frequently collaborates with designers and influencers, bringing fresh, stylish and diverse perspectives to the brand. Whether you’re looking for workwear, casual basics or statement evening wear, Eloquii ensures that plus-size women have access to the same level of fashion and quality as regular-sized shoppers.
5. ASOS Curve & Extended Sizes
ASOS has long been a favorite for trendy, affordable fashion and their Curve & Extended Sizes collection is one of the most comprehensive and stylish in the industry. With clothing available in sizes 00 to 34, ASOS ensures that no one is left out when it comes to keeping up with the latest fashion trends.
What sets ASOS apart is its variety. Unlike many brands that offer limited options in plus sizes, ASOS Curve offers everything from casual basics and loungewear to red carpet-worthy dresses and on-trend outerwear. They also stock a wide range of brands that are committed to size inclusivity, giving shoppers more choice and variety in their wardrobe.
In addition to clothing, ASOS also extends its size inclusivity to footwear and accessories, offering wide-fit footwear and inclusive swimwear collections. If you’re someone who loves affordable, stylish and ever-evolving fashion, ASOS Curve is a brand that offers diversity and inclusivity without compromising on style.
Conclusion
Size-inclusive fashion is no longer a niche market – it’s a movement that’s redefining the industry. The brands above are spearheading a shift towards true inclusivity, ensuring that everyone, regardless of their size, has access to stylish, high-quality and well-fitting fashion.
Whether you’re looking for everyday essentials, bold statement pieces, sustainable activewear or on-trend denim, these brands prove that fashion is for everyone. Inclusivity in fashion isn’t just about offering larger sizes – it’s about making sure every body feels seen, celebrated and confident in what they wear.
The future of fashion is size-inclusive and it’s time for more brands to follow suit. If you haven’t explored these five groundbreaking brands yet, now is the perfect time to do so, because fashion should always be about self-expression, confidence, and most importantly, inclusivity.
